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London 2012: The first social media Olympic opening ceremony
ReplyDeletehttp://blogs.metro.co.uk/author/andymiah/
Professor Andy Miah
Sunday 29 July
There has been a lot of talk about how London 2012 is the first social media Olympics, but did you notice just how much this concept was embedded into the Opening Ceremony?. . First of all, behind every audience members’ seat was a personalized ‘pixel’ device, which they were asked to utilize and create ‘user generated content’ in the ceremony itself.